"Gold prices have moderated compared to last year. We are observing good traction in terms of buyers & volume growth," said Ajoy Chawla, CEO, Tanishq.
The study revealed 40% of the respondents are willing to spend below Rs 10,000 this Diwali for shopping or gifting purposes.
When customers purchase digital gold, they have to pay guaranteed low price and that purchase can start with only Rs 100.
Buying digital gold is now a seamless process. An individual can now buy gold in digital format within a couple of seconds.
Tax rules for gifting differ as per the nature of the gift and from whom it is received.